Channel 4: Trust, Attention, Gen Z and the Digital Revolution

In a world dominated by streaming giants and limitless content choices, how does a Public Service Broadcaster like Channel 4 stand out and stay relevant? Join Rak Patel, Channel 4’s Chief Commercial Officer, and Adeola Patronne, YouTuber and star of Channel 4’s social-first content, for an Altogether Different and dynamic conversation about the broadcaster’s transformation in the digital age.