Metrics That Matter: Decoding the New Age of Media Strategies

This insightful conversation will cover a range of critical topics, including the evolution of measurement standards, the shifting causes of commercial success, and how data has become a central focus in shaping strategies. Panelists will share their approaches to evaluating new platforms, identifying essential data for decision-making, and determining what constitutes "quality" in digital AV platforms. The panel will also discuss how new metrics help them understand how to get the best return from their budgets.