The Snapchat Generation: Unlocking Growth Through Real Connection

Gen Z has been unfairly written off, painted as lazy, hard to reach, and not worth the investment. But that couldn’t be further from the truth. In reality, they’re the most connected, creative, and influential generation yet, shaping the future of culture, commerce, and brand growth. In this session, we’ll share exclusive insights into Gen Z’s digital behavior, how they drive real business outcomes, and why Snapchat is the platform where brands can build lasting connections with them.