RIP Social Media Marketing. Make Way for Gaming

Gen Z & Gen Alpha are leaving social media behind. They spend more time on Roblox and Fortnite than on YouTube and TikTok combined. So how are some of the world’s most iconic brands leveraging virtual worlds and gaming to connect with tomorrow’s consumers? Join Charles Hambro as he unpacks the data behind gaming’s rise as a marketing powerhouse, what’s next for 2025, and how brands can measure success.