Join Burger King UK's CMO Katie Evans they explore the bold and buzzworthy Bundles of Joy campaign.
Discover how the fast-food giant celebrated new moms indulging in their first post-birth meal, a Whopper and sparked both delight and debate. How authenticity, humour and a touch of controversy turned postpartum cravings into a marketing success.
Katie Evans
Chief Marketing Officer
Burger King UK
Laura Halliday
Director
The Forge
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