Beyond Automation: AI as Your Marketing Creative Partner

In a world flooded with content and declining engagement rates, what role does human creativity play in marketing? This talk challenges the conventional automation-first mindset and offers a fresh approach to using AI as a catalyst for creativity in your digital campaigns. Through real-world examples, discover how combining AI-driven optimisation with human insight can elevate your marketing. From crafting resonant ad copy to personalisation with audience data, learn to boost your creative output rather than replace it.