Sports fandom is more than just passion for the game – it’s about identity, connection, and shared experiences. Whether through matchday rituals, terrace chants, or viral social moments, music and storytelling play a huge role in shaping the culture around sports. But what makes certain content resonate beyond the game itself? How do music, media, and storytelling deepen the emotional ties between fans and the communities they’re part of?
Robert Bullough
VP, Global Brand and Creative
Epidemic Sound
Xavi Sanchez
Executive Head of Video
Footballco
Katie Baron
Director of Brand Engagement
Stylus
