With a challenging macro-environment across the globe, what does it take to become and maintain your position as a global brand leader in today’s market? Hear from experts at McLaren Racing, Samsung and LEGO, on what they are doing that is considered 'iconic' and their lessons for other brands to make bolder moves in a complex world. They will also share insights into how brands can effectively adopt a global outlook and approach – flexing their brand to different markets.
Emma Ellis
President
Interbrand London
Louise McEwen
Chief Marketing Officer
McLaren Racing
Hamish Rickman
European Marketing Director
Samsung
Claire Miller
Global Head of Strategy and Analytics
LEGO Group
