Exploring how shifting TV viewership patterns are driving the need for new data-driven analytics and measurement to enhance omnichannel efficiency and maximise returns for both the buy and sell side of the industry.
Zac Pinkham
Head of International
Samba TV
Charlotte Skornik
Head of Client Measurement UK
TikTok
Alyson Sprague
VP, Measurement Science
Samba TV
John-Paul Major
Global Head of Advanced TV & Video Solutions
GroupM Nexus
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