Driving Attention, Delivering Results: How Ads on Uber Capture What Matters

Consumers today scroll past ads without a second thought. But what if your brand showed up when people are most engaged? Ads on Uber appear in key moments—like tracking a ride or delivery—capturing 100% share of voice and real attention. In this session, Paul Wright, Head of International, Uber Advertising, unpacks why attention is the new currency. He’ll be joined by Mike Follett, CEO of Lumen Research, to explore how attention drives profitability and real business outcomes.