Samsung isn’t just watching the gaming revolution—it’s shaping it. From Fortnite to Roblox to PUBG Mobile and more, Livewire and Samsung have spent the past two years pioneering a new playbook for authentic gaming engagement —and reaping the rewards. With proven brand uplift and campaigns that genuinely resonate with gamers, this session reveals how gaming is redefining brand engagement and why the smartest marketers are doubling down on interactive experiences that deliver real impact.
Jack Woodcock
VP, Creative Strategy
Livewire
Up Next:
26:16
Mat Watson's Road to 10M: The Carwow Formula for Global Content Success
29:18
A British Original: Creativity and Effectiveness with British Airways and MG OMD
26:44
Beyond Accessibility: Creating Inclusive Campaigns That Inspire and Innovate
Confirm Delete
You are about to delete the record, this procedure is irreversible.
