As the gaming landscape evolves, shifting player behaviors and preferences are challenging brands to innovate. Today’s gamers enjoy unparalleled choice, effortlessly moving between mobile, PC, and console experiences throughout the day. This fluidity opens up unique opportunities for brands to engage with this dynamic audience across a variety of touchpoints.
James Chandler
Chief Strategy Officer
IAB UK
Chris Bailes
Head of EMEA Sales
Activision Blizzard Media
Lisa Boyles
Head of Go To Market and Media
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