Will ChatGPT say "F*ck"? AI-Enabled Advertising at a Crossroads.

AI has promised to transform advertising, but the AI hype has limits—it isn’t bold, creative or original. It doesn’t know when to say f*ck, but it can deliver brilliant f*cking results when deployed correctly. In this session, Samba TV CEO & Co-Founder Ashwin Navin will pierce the veil of AI hype and outline how Samba’s acquisition of Semasio is advancing AI-driven media intelligence to separate AI-enabled mediocrity from game-changing outcomes.