Game changers: In this session Emma Harris, CEO Glow London, will interview Brand and Marketing director, Helen Whetton about the transformation journey at BT. Most marketing teams are dealing with huge change as data and technology drives a truck through the classic marketing methodology. Addressing all areas of the marketing operating model; people processes, partners and platforms, Helen will walk us through the challenges, pitfalls and successes they’ve experienced and share her own leadership learnings.
Emma Harris
Chief
Glow London
Helen Whetton
Brand and Marketing Director
BT Business
