AI in Paid Media: From POCs to Full-Scale Transformation

In 2025, leading brands are already moving beyond AI proof-of-concepts to full-scale AI transformation. This session explores how companies are building integrated, multi-agent AI platforms that span the entire media value chain, enhancing strategic capabilities and reshaping marketing operations. Empathy Lab, an AI-native agency founded by data scientists and engineers, will showcase real-world AI solutions and share insights from partnerships with top brands, retailers, and media agencies driving the biggest innovations.