Join us for an executive interview with James Morris, Global Chief Production Officer at Publicis Production, as we explore the irreplaceable value of craft production in an AI-driven world. Discover how brands can build equity by blending the creativity and emotion of craft with AI's precision. Learn why craft remains king, providing audiences with the quality they crave, and how AI acts as a powerful ally in enhancing this artistry without replacing its human touch.
James Morris
Chief Production Officer
Publicis Production
Sophie Mackie
Global Head of Sales
Advertising Week
