Lessons and Battle Scars: What It Takes to Keep a Legacy Brand Relevant


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Staying relevant is no small feat—especially for globally recognized and beloved brands. How do legacy brands evolve while staying true to their roots? How do they engage new audiences without alienating loyal customers. How do storied brands like Nokia, Channel 4 and HSBC transform?
Katie Jackson Chief Marketing Officer
Channel 4
Greg Handrick Senior Partner & Managing Director of EMEA
Lippincott
Stacey Brierley Vice President, Brand
Nokia
Becky Moffat Chief Marketing Officer
HSBC UK