How to Start a Cult: The Secrets and Stories Behind KFC’s Hypnotic Campaign to Recruit New Brand Believers

Take a behind-the-scenes look at KFC’s “Believe in Chicken” campaign with CMO Monica Silic and ECD at Mother London, Martin Rose. Learn the secrets for crafting the campaign that captivated and provoked the nation, turning non-believers into cult followers and redefining one of the UK’s leading brands for the next generation Warning: This talk may convert you into a ‘Believer’ yourself. Attend at your own risk.