AWLearn Academy: From Proactive Idea to Evergreen Brief in Five Simple Steps

Fancy a large dollop of Atomic Soup? We thought so. Join this spicy yet nourishing, soul infused session with McCann London as they walk you through their agency's approach to proactive ideas and how this supported the creation of their recent Xbox campaigns “The Everyday Tactician” and “Field Trips”. A creative accelerator in a can. A list of five key takeaways. A chef’s kiss.