Using First-Party Data to Avoid Making Incorrect Assumptions About Identity

You know what they say about what happens when you assume… You risk distancing yourself from your target audience and hurting your brand. In this session, we’ll: - Disprove common identity stereotypes, proving why you can’t rely on stereotypes to accurately reflect consumer sentiment - Highlight the importance of using first-party data to avoid making incorrect assumptions - Share how you can get first-party data in a privacy-conscious world - Discuss broader industry implications surrounding cookie deprecation and privacy