Hyper growth fashion brand Vinted and Channel 4 joined forces last month on the broadcaster’s biggest-ever cross-platform branded partnership.
Fronted by Hollyoaks’ Jorgie Porter, it includes a brand-new short-form digital series created by C4’s digital content powerhouse 4Studio as well as Vinted’s return as a sponsor of Hollyoaks.
Join this session to learn how this unique deal was brought together and discover why cross platform deals are becoming the meeting point for new economy and traditional brands.
Jem Lloyd-Williams
CEO
Mindshare UK
David Amodio
Deputy Head of Digital Innovation and 4Studio
Channel 4