Hyper Growth is Good Growth


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29:44

Unlocking Exponential Entertainment with TikTok


Hyper growth fashion brand Vinted and Channel 4 joined forces last month on the broadcaster’s biggest-ever cross-platform branded partnership. Fronted by Hollyoaks’ Jorgie Porter, it includes a brand-new short-form digital series created by C4’s digital content powerhouse 4Studio as well as Vinted’s return as a sponsor of Hollyoaks. Join this session to learn how this unique deal was brought together and discover why cross platform deals are becoming the meeting point for new economy and traditional brands.
Jem Lloyd-Williams CEO
Mindshare UK
David Amodio Deputy Head of Digital Innovation and 4Studio
Channel 4
Danielius Bolotinas Senior Offline Specialist
Vinted
Jorgie Porter Actress



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