Goodbye Cookies, Hello Circular Economy: The Value of Marketplaces for Brands

The deprecation of cookies has prompted brands to explore marketing solutions that offer first-party data at scale and facilitate customer dialogue. Meanwhile, concerns over sustainability and the cost of living has led to a boom in refurbished, preloved and vintage marketplaces. Upasana Gupta from eBay Ads gets the brand-side and analyst perspective of how two of marketing's biggest trends are converging, with insights and marketing strategies for brands and advertisers to help them drive sales and grow market share.