Catching the Spark: Conversations with Journalists — Reporting on Innovation


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29:16

Loudly Calling “Bullshit” on Brand Wokeness/Brokeness


The marketing and media world is bubbling with innovation and creativity. But how do the journalists covering the sector make decisions on what to cover, and how can you persuade them your story is interesting enough to grab their attention? Back by popular demand, Propeller Group turns the tables and puts journalists under the spotlight with a panel of senior editors facing interrogation. This is a must-attend panel for PR and comms directors, agency leaders, tech entrepreneurs and anyone interested in how the media works.
Branwell Johnson Director of Content
Propeller Group
Gideon Spanier UK editor-in-chief
Campaign
Daniel Thomas Global Media Editor
Financial Times
Shona Ghosh Deputy Executive Editor
Insider UK
Lucy Tesseras Managing Editor
Marketing Week


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The Fundamentals of Insight

5 Videos, 2 hrs