How Advertisers Can Connect Consumer Data to Win Share

The challenging economic climate means brands may struggle more than ever to create relevant connections with customers that can positively impact their businesses. Understanding and anticipating customers’ future needs is essential to maintain engagement and retain brand loyalty. To do this, brands need to invest in connecting consumer data across their ecosystem. For this session, Digitas UK is bringing together marketers from Enterprise and Samsung to provide insight into how brands can harness the power of data to win, grow and keep customers.