Worldbuilding with LUSH and Amplify

Audiences want to get closer to the things they love. Brands want to matter to their audiences. Join Amplify and LUSH as they share insight, case studies and guidance on how to build worlds around a brand’s audiences, putting storytelling at the heart. Today, consumers are searching for brands that not only share their beliefs and values but also positively impact the world around them. They want personalities and brands that think, talk and act like people, but they also want to interact with them directly. For decades novelists and film directors have used worldbuilding to create compelling and engaging environments for ideas, characters and stories to live in. Hollywood has constructed worlds and connected universes by blurring and connecting storylines. By approaching brand building through the lens of worldbuilding, brands can create even more compelling and engaging environments for stories and audiences to inhabit. Join us to hear findings from Amplify’s global initiative featuring some of the world's most innovative and exciting worldbuilders, and learn how to apply worldbuilding techniques to build your brand.