Storytelling in Sport

With the Women’s World Cup this summer creating further excitement around Women’s Sports, the Rugby World Cup later in the year and Football continuing to grow in popularity, many advertisers are looking to capitalise on Sport’s major tentpole moments. Popular Sports broadcasters Gabby Logan and Ugo Monye and leading sports consultancy agency DSM join the panel to share their own experiences and recommendations around how brands and content owners can successfully cut through with high-impact storytelling in Sport, to engage audiences at scale — at a time when sport consumption is changing more than ever.