Queenagers: Not Walking Hot Flushes


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28:17

Building Trust and Relevance with Conscientious Consumers


Don’t underestimate the power of the woman often written off as simply “menopausal”. Mid-life is the age of opportunity, both for the women living it and for the brands who, with the right approach, can harness a market who outspend younger women by 250%. Fresh Air Production brings you Liz Earle MBE (Founder and Editor-in-Chief of Liz Earle Wellbeing and host of the Liz Earle Wellbeing Show) and Eleanor Mills (Founder and Editor-in-Chief of Noon) in conversation as they unpack the power of the Queenager.
Liz Earle Founder and Editor-in-Chief
Liz Earle Wellbeing
Eleanor Mills Founder
Noon