The NFL in Europe has found its home at the Tottenham Hotspur Stadium.
But how do you create a new culture round a sport in a new location? The world of sport is now about data, audiences, building communities and so much more than ever before.
Stef Strack, CEO and Founder of Voice In Sport talks to Brett Gosper, head of NFL Europe, Todd Klein, Chief Commercial Officer at Tottenham Hotspur about what comes next for the franchise.
Chief Commercial Officer
Tottenham Hotspur FC
CEO and Founder
Voice In Sport and Voice In Sport Foundation