Technology is at the centre of programmatic. With a plethora of tech vendors to choose from, it can be difficult to know who to work with. At a time where brands are vying for consumer attention, differentiation is key but how can you outperform your competitors without outspending them too?
Karan Singh
Head of Advertiser Partnerships
Xandr
Michael Gewirtzman
Global VP, Programming
Advertising Week
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