Part 3 - Making the Most of Technology; Picking the Right Partner

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Digitising the African Consumer: An Interview with Tumelo Chaka, FNB

Technology is at the centre of programmatic. With a plethora of tech vendors to choose from, it can be difficult to know who to work with. At a time where brands are vying for consumer attention, differentiation is key but how can you outperform your competitors without outspending them too?
Karan Singh Head of Advertiser Partnerships
Michael Gewirtzman Global VP, Programming
Advertising Week

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