Part 2 - Making the Most of Technology; Evolving Relationships

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How FinTech is Poised to Disrupt More Than Checkout

Change happens quickly in programmatic, and whether a buyer, seller, brand or broadcaster, it’s important you have the right partners to help you navigate change. With brands taking a more active role in their supply decisioning, the role of their long-term partners, media agencies, is evolving as they seek to plug gaps around technology selection, implementation, and cross-channel expertise. How has the relationship between brand and media agency evolved and what does the future look like?
Seun Odeneye Managing Director, UK and Ireland
Michael Gewirtzman Global VP, Programming
Advertising Week

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