Part 2 - Making the Most of Technology; Evolving Relationships

Change happens quickly in programmatic, and whether a buyer, seller, brand or broadcaster, it’s important you have the right partners to help you navigate change. With brands taking a more active role in their supply decisioning, the role of their long-term partners, media agencies, is evolving as they seek to plug gaps around technology selection, implementation, and cross-channel expertise. How has the relationship between brand and media agency evolved and what does the future look like?