Lego and Friends: How Brands Can Manage Partnerships

Brands and marketers have to manage a huge range of partnerships. But how do you do this in a really effective way? Lego's senior director of partner management and production Rene Sanchez Jessen sits down with one of his ecosystem of partners, Andria Vidler, CEO of Tag EMEA, to have a brave discussion about brand and agency partnerships. When it comes to brands, what works in partnerships? What goes wrong? How can other brands and their partners get it right? Andria and Rene share their experiences as we look at best practice in the industry.