Transforming AI in Marketing with Causal AI

Today's world for marketers is as noisy, interconnected and complex as it has ever been, making it more and more difficult to make sense of how efforts are driving impact. Not to mention the challenges arising from new, more restrictive data privacy laws and standards. This talk will introduce Casual AI and its impact on marketing across attribution, retention, marketing mix optimization, recommendations and personalization, empowering marketers to drive more impact with their efforts and ultimate achieve greater results.