How do C-suite executives use social media? What kinds of content are they drawn to, and why? A brand-new survey of a 500+ Financial Times senior business decision-maker audience (56% C-suite) reveals the social habits and content preferences of this elusive group of people. This session will explore the data and demonstrate how marketers can tweak their content strategy to maximise engagement.
Head of Thought Leadership
Columbia Threadneedle Investments