Digital platforms are critical channels for brands, but with the upsurge of creator-generated content on social and digital media, more and more brands are taking note of the value of a creator when it comes to their campaigns.
In this session, Whalar and TikTok explain how marketers harness dynamic ways to mobilise creators, culture, and commerce to engage communities and consumers at scale.
Lucy Banks
Head of Partnership Solutions, Europe
TikTok
Marco Bertozzi
President, EMEA
Whalar