distillery: The Power Of Queer In Advertising


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28:17

Building Trust and Relevance with Conscientious Consumers


Intersectional diversity & inclusion in advertising matters. When done well, it's demonstrably beneficial to marginalised people. And it’s good for business, driving brand preference and improving ad recall. In this session, diversity advocates and activists in advertising will discuss what positive queer representation in advertising and content looks like, and point towards how brands can improve their output.
Tash Beecher Associate Creative Director, Executive Creative Director
Pollen Health, Pocc
Steve Wheen Founder & CEO, Board Director
distillery, Outvertising
Lucy Rennie Director of Strategy, Board Director
distillery, Outvertising
Jerry Daykin Vice President, Global Head of Media, Author, Co-Chair
Beam Suntory, World Federation of Advertisers


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