Marketeers continually face the challenge of how to engage effectively with their target audiences, cutting through the clutter to remain relevant to consumers.
This talk, hosted by The Department’s CEO Hamish Jenkinson, explores the power of immersive events to engage with audiences in rich, meaningful, and new ways. Discussing best-in-class project examples with leading marketeers, this talk covers the value of ticketed brand experiences, and key learnings for brands looking to develop projects in this space in the future.
Sana Ali Aamir
General Manager UK, IRE & Nordics
Fever and Secret Media Network
Hamish Jenkinson
Founder and Executive Creative Director
The Department (UK)
Tom Burton
Head of Interactive
BBC Studios
Mat Sears
Corporate Affairs Director – BT and EE Consumer
BT
