Catching the Spark: Conversations With Journalists - Reporting On Innovation

“Marketing is about innovation” to quote former Vice Chair of GE (General Electric) Beth Comstock. So it follows that journalists who write about marketing must write about innovation. But how do reporters define innovation? What is worth their attention and why do they dismiss some stories that seem to meet the innovation brief? Join a panel of top marketing journalists as Propeller Group's Director of Content and former journalist Branwell Johnson turns the tables and gives some top editorial gatekeepers a grilling.