Community Is the New Trend In Marketing


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For the Culture


Neighbourhoods are amongst the most important communities in our lives. But for many, the people are strangers. To take the first step and make an introduction can be intimidating, yet the reward of making a connection can give a tremendous feel of togetherness. Neighbours and brands alike are considering how to build meaningful and helpful connections. Join us for a discussion with Initiative, Co-Op, GWI, and Nextdoor. We'll talk about community trends with GWI, discuss how communities are already at the forefront of campaigns for brands like Co-op, and talk about how they are becoming increasingly of interest as global agencies, like Initiative, are brainstorming on how to keep brands connected to their customers with scaled localised connections.
Tom Lakeman Head of Local Marketing
Co-op
Paps Shaikh EMEA Commercial Director
Nextdoor
Jason Mander Chief Research Officer
GWI
Josi’ah Mace Director of Creative Partnerships
Initiative


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