Neighbourhoods are amongst the most important communities in our lives. But for many, the people are strangers. To take the first step and make an introduction can be intimidating, yet the reward of making a connection can give a tremendous feel of togetherness. Neighbours and brands alike are considering how to build meaningful and helpful connections. Join us for a discussion with Initiative, Co-Op, GWI, and Nextdoor. We'll talk about community trends with GWI, discuss how communities are already at the forefront of campaigns for brands like Co-op, and talk about how they are becoming increasingly of interest as global agencies, like Initiative, are brainstorming on how to keep brands connected to their customers with scaled localised connections.
Tom Lakeman
Head of Local Marketing
Co-op
Paps Shaikh
EMEA Commercial Director
Nextdoor
Jason Mander
Chief Research Officer
GWI
Josi’ah Mace
Director of Creative Partnerships
Initiative