The production, distribution and measurement of branded content has changed beyond all recognition over the 15 years since CNN first founded its brand studio. This session will tackle the big questions about what the future of branded content looks like from the publisher, agency and client perspective: what role does data have to play, what production techniques are breaking new ground and how important is it for brand storytelling to be ad net zero? Join us to find out more about what the future holds.
Tini Sevak
Vice President, Audiences & Data
CNN International Commercial
John Malone
Senior Director and Chief Creative Officer
Create, CNN International Commercial
Pauline Robson
Managing Partner, Head of Blink Consulting UK
MediaCom UK
Benish Mahmood
Business Director, Global Partnerships
Publicis Media
