Cookies are going away, which means in order for businesses to serve their customers efficiently they need to own their customer data. Fortunately, COVID forced businesses to open up new channels and methods of engaging with customers to help them through the crisis, but what does that mean when the cookies go away? This panel of industry experts focus on how businesses can learn more from their current first party data, and more effectively collect data in new ways to ensure they are ready for the coming changes.
Mebrulin Francisco
Managing Partner, Group Director Audience & Data Strategy
MediaCom
Saul Lopes
Head of CRM
Dixons Carphone
Owen McGrath
US Head of Sales
IV.AI
