How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


Up Next:

22:36

The Great Cookie Crisis


The rise of streaming, and in particular AVOD, has changed the playing field as TV ad inventory is now available from various platforms and channels. Today the most powerful branding medium is more accessible than ever, including to smaller brands. With first party data, precise targeting and measurement, marketers can get more control over their campaign budget. Whether you want to achieve broad reach or target specific demographics, connected TV advertising offers it all.
Mike Shaw Director, International Ad Sales
Roku
Mia Mulch Managing Director, OMG Programmatic
Omnicom Media Group UK
Kate Bulkley Journalist and Media Commentator



Try these courses



Learning Path:

Sports Marketing

6 Videos, 3.5 hrs
Learning Path:

The Fundamentals of Connected TV

5 Videos, 2.75 hrs