What Women Want: How Smart Brands Are Responding

The What Women Want initiative recently hosted an exhibition of trail-blazing, brand campaigns that engaged women over the past 100 years. It showcased best-practice cases and debriefed new research on what good looks like in marketing to women today. We distil the best learning from the initiative here and invite you to hear from leaders at the vanguard of a new era in progressive gender portrayal, on how rethinking products, experiences and communications is delivering greater shareholder returns.