More Than Meets the Eye: Demanding More of Digital Ad Measurements

We spend more time online engaging with brands than ever before. But do we really know how effective digital media is as a marketing platform? Join our panel of media experts who will debate how effective we really are at measuring digital advertising. Is viewability as fundamentally flawed as the CTR? Does responsibility for ad effectiveness lie with publisher, agency, technology or brand? Isn’t there a better solution? Featuring Dennis Automotive, Sophus3, Real Eyes and Mindshare UK.