If you follow the industry narrative, you’d be forgiven for thinking that media planning is simply a case of applying the works of Byron Sharp or Binet and Field, combined with some precisely-targeted programmatic activity. Far from it - this session explores some underexposed but essential aspects of media planning and strategy that are crucial considerations in 2019. MediaCom and Ebay discuss the issues.
Lindsey Jordan
Head of Media Creativity
MediaCom
Geoff de Burca
Managing Partner - Head of Strategy
MediaCom
Steve Gladdis
Joint Chief Strategy Officer
MediaCom UK Limited
Rosie Hanley
Head of Brand Marketing
eBay
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Learning Path:
The Fundamentals of Programmatic
4 Videos, 2.25 hrs
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