AR(e) you paying attention?

Increasingly, we’re told consumers’ time and attention are diminishing commodities. Against this background, AR has emerged as a high attention and high intent space, where high-craft brand experiences are changing the way brands tell stories and drive performance on mobile. Snapchat’s International Creative Director Will Scougal debates with We Are Social, Byte and influencer Geoohsnap to explore AR as a new and vital tool for high-craft brand experiences - that millions of people actively choose to take part in.