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Cultural Icon: In Conversation With Emilio Estefan

Increasingly, we’re told consumers’ time and attention are diminishing commodities. Against this background, AR has emerged as a high attention and high intent space, where high-craft brand experiences are changing the way brands tell stories and drive performance on mobile. Snapchat’s International Creative Director Will Scougal debates with We Are Social, Byte and influencer Geoohsnap to explore AR as a new and vital tool for high-craft brand experiences - that millions of people actively choose to take part in.
Will Scougal International Director of Creative Strategy
Snap Inc.
Alistair Campbell Executive Creative Director
We Are Social
Isabel Perry Director of Technology
Geir Ove Pedersen Creative Influencer

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