How do you win in the new game of retail? It’s about relevance, personalisation, expanding your CRM and loyalty. You must communicate to your consumers based on their interests - focusing on key vertical areas, but everything is changing day to day. What isn’t changing is the concept of having to enhance the user experience in order to drive tangible business results. The onus is on marketers and retailers to be innovators and maintain loyalty in order to stand out. This panel speaks to the role of data and analytics in keeping up with changes in spend and the new and upcoming age of retail.
Paul Lyonette
Commercial Director
Kelkoo Group
Theo Theodorou
Sales Director
Microsoft Advertising
Struan Wood
Customer Experience Lead
Wunderman
Cassandra Stevens
Global Commercial Director
Zenith Media
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