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29:19

Convenience Meets Connectivity: A Year of 7-Eleven Retail Media Learnings


We are witnessing a shift in device-centric targeting to human targeting - putting the focus on human behavior, inspiration and emotions. It is no longer just about meeting targeting demands, but about striking emotional chords and effectively resonating with your consumers - the humans. This debate will explore this concept of how to unfold your data, utilizing it effectively to communicate with your core demographics and their passions while driving ROI. Featuring Adobe, Golin, Ogury, m/Six, CNN and Verizon Media.
Tim Ellis Commercial Director
Ogury
Mick Loizou Director, Product Marketing and Demand Strategy
Verizon Media
Bridget Perry Vice President of EMEA Marketing
Adobe
Tini Sevak Vice President, Audiences & Data
CNN International Commercial
Ross Barnes Group Chief Technology Officer
m/Six
Jonathan Hughes CEO
Golin


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