Unlocking the Promise of In-App Advertising


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25:33

Be Their Next Partner: Milka Kramer in Conversation with Tim Irwin


While consumers spend more time in-app, are advertisers following them? Does in-app advertising herald the future for reaching and engaging with audiences or are concerns around quality, fraud and how to approach this new environment deterring investment? This session, chaired by PubMatic, brings together sellers and buyers to discuss the challenges and opportunities around in-app and what needs to be done to ensure it can deliver on its potential.
Emma Newman Vice President, UK
PubMatic
Greg Carroll Head of EMEA
Activision Blizzard Media
Milton Elias Head of Platforms & Innovation
News UK
Andrew Hayward-Wright Head of Programmatic Solutions
Guardian News & Media
Julius Carboni Trading Director
Affiperf


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