In the UK, 12 men take their own lives each day, and suicide is the biggest killer of men under 45. Statistics link rising men’s mental health issues to an oppressive gender stereotype reinforced through social media. Many young men think that expressing emotions is considered "girls' talk"; they feel that they have to "be a man", and that they can’t express what’s really going on. What if we could use advertising to help men break free from the oppressive stereotypes compounded by social media?
Zoe Bailie
Director of Brand and Innovation
The Mix
Scott Walker
Executive Creative Director
360i
Harry Hitchens
Photograher & Director
Everyday
Sonoo Singh
Associate Editor
The Drum
Scott Sallee
Dentsu Aegis Network
