Building a Brand: The Stories Behind The Disruptors


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28:17

Building Trust and Relevance with Conscientious Consumers


How do you build a brand when no-one is searching for you? It takes creative prescience to see the ever-thinner slices of opportunistic white space that exist in the global market today, as a small group of dominant digital platforms infiltrate business from every imaginable angle. But innovators aren’t willing to give up the fight for power and the pool of entrepreneurs working to build disruptive, direct-to-consumer (DTC) brands continues to grow. Featuring Smith & Sinclair, Taboola and Patch.
Melanie Goldsmith Co-Founder and Managing Director
Smith & Sinclair
Adam Singolda Founder and CEO
Taboola
Franky Athill Head of Marketing
Patch


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